![]() ![]() A practice I have always found fundamental to the success of my own business (as the creator of several custom start-ups) is to allow each customer/client to feel that I work solely for them and that the are my most important client – much like the mantra of Jeff Bezos and Amazon. A large portion of the company’s success is attributed to the fact that regardless of its growth, it has always remained personalized and individually catered to its employees and customers, which Brad Stone chronicles in The Everything Store: Jeff Bezos and the Age of Amazon. Upper management, including Jeff Bezos himself, has never let go of the the importance of creating a personal relationship with his entire staff – often still sitting in during the new-hire process. ![]() It is this mentality, one of prolonged and regular encouragement from the management team, that has kept Amazon’s goals, achievements and expectations attainable. Every success was celebrated, no matter how small or large. (It was only a few weeks before it started ringing so often that they had to turn it off.)" - The Everything Store, page 24Ī, just like every successful start-up, started on a shoestring budget with a small, family-like small business staff. When someone made a purchase, a bell would ring on Amazon’s computers, and everyone in the office would gather around to see if anyone knew the customer. ![]() ![]() "Each order during those early months brought a thrill to Amazon’s employees. ![]()
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