![]() This business model relies upon the idols monetizing their fans’ enthusiasm and affection through personalized interactions and fan-led elections to determine which girl gets top billing. ![]() Karlin, the authors of this book, saw behind the success of AKB48 a greater and more fascinating business model in contemporary Japanese pop culture. This popularity alone is not necessarily worth scholarly analysis, but clearly Patrick W. While the subject matter of the book is analyzed academically, the content is fascinating enough (and the size of the book small enough) to appeal to a more general audience-particularly if they are fans of the band, or of Japanese popular culture more generally.įormed in 2005, AKB48 is now the most commercially successful female group in Japan (which is itself the second largest music market in the world). This particular volume provides an in-depth analysis of the girl group AKB48 (so named because of its origins in the Akihabara district in Tokyo, and the originally intended 48 group members). ![]() AKB48 is a short monograph that is part of the broader series of books called “33 1/3 Japan.” This series aims to provide a deep dive into contemporary Japanese popular music, ranging from the soundtrack of Cowboy Bebop (the classic anime series) to the music of Hatsune Miku (a vocaloid star). ![]()
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